Human Rights Project Proposal: How to develop Project Goal & Objectives


Every project has a goal or an aim. Therefore, every proposal has to define this goal. But explaining the goal can be a bit tricky. Many NGOs get confused with goal and objectives.

A project goal is a general aim. In other words, it is a long-term objective. It cannot be achieved by the project alone. In fact, the project is one of the several entities working to achieve this goal.

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For example, a project can have a goal of “eliminating gender-based violence in the project area.” This is a very general statement because besides the project, there may be other agencies also working for the elimination of gender-based violence like the government or other NGOs. Besides, this goal can be achieved in the long-term.

Project Objectives:

A standard practice for developing objectives is to keep them SMART: Specific, Measurable, Achievable, Relevant and Time-bound.

Objectives are more specific and more achievable compared to a project goal. The real difference between a goal and objective is the specificity and the levels of achievement. A goal is not specific and it can usually not be achieved during the life of the project. An objective is always very specific and it has to be achieved during the set project period.

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An example of a project objective in the same context can be: “Reducing the cases of gender-based violence in the project area.” It can be more specific by mentioning the number or percentage of cases getting reduced.

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