The Logical Framework Tool for Proposal Writing

The main tool used by NGOs to write successful proposals is the Logical Framework (LogFrame). This is a methodology elaborated in the 70s to strengthen a project internal logic and explain how the project will achieve set goals. It takes a form of a 4×4 table as follow.

The first column lists the main 4 points structuring your proposal; goals, purpose, outputs, and activities. These 4 sections must be interconnected to probe internal consistency. For instance, you should ask yourself how your planned activities will produced stated outputs or how stated outputs will impact the community in order to produce life improvements, which must be measurable and verifiable. The way to approach this table is to answer to the questions presented in columns 2, 3, and 4 while drafting the sections listed in column 1. In doing so, you will produce a strong proposal able to convince your potential donor of your ability to manage a project and also to make the donor understanding how your project will successfully achieve its targets and have a positive impact in the community.

Narrative Summary

Performance Indicators

Means of Verification

Project risks and Basic Assumptions


These are the main objectives of your project at large. Your goals must be realistic and respond to existing problems in your community thus you must research these problems beforehand to build a strong argument for your project. Also, remember to link your project to other existing projects working in the same field of intervention to highlight how your project will support ongoing attempts to solve said problems.

What are the quantitative and qualitative means to assess the project performance? For instance, the project could increase the number of people trained to do a task or the number of people made aware of available resources for the community. As such, the project performance will be assessed quantitatively. However, if your project will change an attitude or behaviour in the community, the performance will be more likely to be assessed qualitatively. What resources are available to measure your results? What’s the project evaluation system? What are the risks involved in the development of your project? Can you already account for events or situations that could compromise the success of your project? If yes, what strategies are you implementing to keep these risks at the minimum? What are the basic assumptions behind the proposal of your project? What evidence can you provide as justification of your project?


Why does your community need the proposed project? Who are the beneficiaries and how they will concretely improve their lives by participating in the project? Overall, you should state the impact of the project in relation to outputs and basic assumptions.

How will you assess the achievements of the project? Again, consider quantitative measures and qualitative judgments to measure the accomplishments of the project. What resources you are willing to engage with in order to measure the achievements of the project? Consider people, events, processes and dataset. What are the basic requirements to construct a favourable environment for your project to have an impact in your community? Can you foresee any impediments? If the answer is yes, provide strategies you will adopt to overcome potential disruptions.


What are the main concrete outputs of the project? How is the project contributing to the resolution of a problem?

How can you quantitatively and qualitatively describe your outputs? Please state the timeframe and deadlines for the achievements of these outputs. How will you verify the achievements of your outputs? What resources will you use to assess said achievements? Think about a monitoring system for the implementation of the project. Can you foresee any potential disruption that could negatively impact the implementation of the project? If so, what is your strategy to deal with it?


What are the activities that will enable the project to accomplish its goals by delivering set outputs?

What sort of activities is the project implementing? Describe them qualitatively and quantitatively. Remember to identify financial, human, and physical resources required to implement set activities. What resources will you mobilise to assess the development of described activities? What factors could possibly restrict the potential of your activities to reach an output? What strategy can you employ to limit the effect of the disruptive nature of said events?


Lastly, successful proposals have catchy titles. Make sure that your chosen title conveys the aim of your project while being at the same time attractive and enticing. The title has to grab the attention of both your potential donors and future participants. As such, you should think about something that will attract the attention of your target group and prompt their participation in your planned activities. Always avoid titles that are complicated to understand or make references difficult to grasp. Instead, choose a title that is easily memorable to ensure that people will remember about it. For instance, you could opt for an acronym.