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How NGOs can develop their Organizational Profiles

Organizational profile is a necessary document that gives an introduction to the organization. It is a basic requirement and in the absence of brochures and other promotional material, this could be a single source of marketing document for an NGO. This could also be the first sample of promotional material developed when the NGO has just started off.

There is no set standard in bringing out a profile, but normally, it is two-columned  document which has information about the mission/objectives, contact address, contact person, areas of work and short descriptions of achievement undertaken. Generally, the profile should not be more than two or three pages since you will be using it to annex it to several big proposals. Remember that this is not an annual report where you insert pictures, put some designs and write at length about your work.

Below is a sample format for an NGO Profile:

NGO Profile

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