A strategic plan can be a very useful promotional material for an NGO, but more than that it is a very important tool for organizational development. Establishing an organization with a mission and objectives is just one part of the work; running it in the right direction is equally important. A strategic plan really does that; it guides the organization to move towards the same mission and objectives for which it was developed.
As experience suggests, it is not enough for NGOs to just develop mission and objectives. A clear strategic plan strengthens the idea behind the organization and how it can move forward. In proposal formats, you may have noticed how each donor agency wants to make sure that the project being implemented is in line with the organization’s strategy. This is where the strategy plan can be very useful.
It is also important to review the strategy plan from time to time.
A strategy plan helps NGOs understand their capacities, problems and resources. An understanding of these areas help organizations analyze their strengths and build upon opportunities. One of the frequently used tools for developing the strategy plan is SWOT (Strengths, Weaknesses, Opportunities, Threats).
To learn more about how to develop strategy plan, you can refer to this guide.