A document on organizing events to raise funds has been written by Michael Norton, founder of the Directory of Social Change, and the Centre for Innovation in Voluntary Action. Michael Norton is the author of the Worldwide Fundraisers Handbook and many other publications. The present document shows the importance of events to raise funds, and how to organize and showcase such events.
The document highlights the role of events in raising funds. Though events can prove to be an effective source of raising money, but they can also have exactly the opposite effect, and can cost a lot of time and effort. Therefore, the document explains everything a fundraiser needs to know to organize events that would yield maximum returns.
The document throws light on various kinds of events, like those that are organized solely to raise money and those which also help to promote the social work, along with raising money. The document discusses how to decide upon a venue, and how to involve celebrities in the event. It also shows how to effectively and efficiently manage the event. It highlights the various dos and don’ts that are to be considered while organizing a charity event. The document proves its credibility by providing examples and also a case-study.
You can download the document from this link.