New individuals working on proposals in a particular NGO may face problems in writing about organizational background. They prefer to just copy previous information into this particular section of the proposal. However, this information may be outdated. Besides, many times, there are fact about our organization which we ourselves are unaware of. We do quite a lot of research on the beneficiaries and the donor while writing the proposal, but we hardly see the necessity of researching our own organization to present the best picture of our’s to the donor.

To ensure that there is thorough knowledge about the NGO in the proposal, it is important not only to copy information from previous documents, but also carry out discussions with colleagues about the project. The SWOT tool comes handy here when we sit with our colleagues and find out the Strengths, Weaknesses, Opportunities and Threats of the organization. Once this framework is ready, it will be quite easy for us to write the proposal and answer the sharp questions of any proposal format.