NGO Fundraising Plan for Sustainability (continued)

However, it is not easy to plan and implement. The continued dependency on donors has led to a mindset where NGOs tend to act only on the basis of the funding received. If there are no funds, there is no need to act on that front. Any fundraising plan has to be accompanied with:

* having openness to ideas;
* dedicating a resource mobilization team;
* undertaking consistent efforts; and
* having the ability to think beyond the conventional donor support concepts.

The fundraising plan includes efforts for exploring local avenues within the country, no matter how big or small the size of the prospective funding is, but should be only governed with the long-term sustainability factor. Considerable potential exists in community-based marketing approaches, collaborations with private sector, utilizing non-financial voluntary contributions and collecting individual donations. Several experiences and practices have taken place across the sub-continent, where NGOs are able to generate sources of income over a long period of time and at the same time, provide value-added services to the community in a sustainable fashion. A constant study and exposure to these efforts can earn valuable ideas and tap opportunities for NGO development.

The Objectives of a Fundraising Plan

The objectives of a fundraising plan can be:

* To explore and initiate resource mobilization activities at local and global-level for long-term organizational sustainability.
* To reduce dependency on foreign donor support and increase local opportunities for generating funds.
* To understand, develop and implement community-based marketing and entrepreneurship development approaches.

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