Source: http://www.unwomen.org/
The recently concluded competition Create4theUN has selected its 30 finalists from 15 countries. The Europe-wide competition was organized by the United Nations Regional Informational Centre (UNRIC) for Western Europe and UN Women calling for advertisements on ending violence against women. The competition received more than 2,700 entries from 40 countries. The winning entry will be selected by a jury and announced in October at a ceremony in Brussels.
“Our aim was to raise awareness on this issue, help break the taboo, and do this by reaching out to the European creative community,” said UNRIC Director for Western Europe Afsané Bassir-Pour, who praised the enthusiasm that the competition received. “A picture, as they say, is worth a thousand words. So thank you Europeans.”
General public was asked to cast votes for selecting their favourite entry. More than 120,000 votes were cast on the competition website, and the Gjoke Gojani’s “Treat me like a woman” received the most votes.
“I think I won because people thought my work was original and that it is not only treating women as a passive object, but also as participants to combat the violence that women face,” Gojani said.
A panel of distinguished jury members, led by veteran French advertising guru and Havas Vice President Jacques Séguela, will select the competition winner, which will be announced in October. Fabrica, the Benetton Group communication research centre, will select the Youth Prize and the winner will be announced next month.
