Grants by Google

Get further, faster. Apply to the Google for Nonprofits program.

Attracting new supporters is a critical element of any good fundraising strategy. Some donors will fade away however hard you try to retain them and it is important to constantly recruit new supporters in their place. Due to the wonder of the internet, it is simultaneously easier and harder than ever to get noticed. With so much noise online how do you make sure that the next time someone searches for your organisation they find you and not your competitors?

“With our Google Grant, The Family Center has been able to increase our online presence, which has resulted in more diversified funding sources and increased interdepartmental collaboration around communications, among other achievements”

Aileen Parker – Director of Development & Communications, The Family Center, Inc.

Google Grants provides a series of free tools and opportunities to help nonprofits spread the word about their good work. The main service you can access through Google Grants is the nonprofit edition of AdWords, Google’s online advertising tools. Google ads appear at the top of a search page ensuring that your organisation will get noticed fast. It’s a quick and easy way of making your organisation easier to find and support online.

“Thanks to our Google Grant, we have been to increase people’s access to Kidpower’s extensive free on-line Library and raised visibility for our organization both locally and worldwide so that many more people contact us for information about publications, workshops, and training as instructors.”

Irene van der Zande – Executive Director and Co-founder, Kidpower Teenpower Fullpower International

Is your nonprofit eligible for Google Grants?

To be eligible for the Google Grants program, organizations must:

Hold current and valid charity status, as determined by your country; please see your country’s charity status definition below.
Acknowledge and agree to the application’s required certifications regarding nondiscrimination and donation receipt and use.
Have a functioning website with substantial content

Please note that the following organizations are not eligible for Google Grants:

Governmental entities and organizations
Hospitals and medical groups
Schools, childcare centres, academic institutions and universities (philanthropic arms of educational organisations are eligible). To learn more about Google’s programs for educational institutions, visit Google in Education.

Google Grants Program Details

Google Grantees receive free AdWords advertising on Google.com. Grantees build and manage their own AdWords accounts similar to paying advertisers, but participate with the following restrictions:

A daily budget set to $329 USD, which is equivalent to about $10,000 per month
A maximum cost-per-click (CPC) limit of $2.00 USD
Only run keyword-targeted campaigns
Only appear on Google.com
Only run text ads

Eligibility

Organisations in the following countries can apply to Google Grants using the links below:

US and UK based organisations can also take advantage of expanded YouTube channels, nonprofit marketplace, Google Apps software, and premium Google Earth features. For more information please visit: www.google.com/nonprofits/