The Marketing Agencies Association (MAA) Worldwide is inviting entries for its 2012 Global Academic Challenge. The theme of this Challenge is “A Cause for Poverty” and it is seeking teams to create a new form of fund raising to address Poverty in your community, your country or any country.
- Students currently studying any Marketing subject in Universities and Business Schools in any Country are eligible to enter.
- Students can enter in teams of 3 or more. Entries are not permitted from individuals.
- Entries can be received from more than one Team in any participating University or Business School, but only one entry is permitted from each Team.
Your Team’s challenge is to:
- Define ‘poverty’ and your cause, for addressing of this Challenge.
- Determine your own territory. Your City, your Country or another Country.
- Create a name for your Charity, a set of Corporate Objectives, an Operational & evaluation Plan.
- Create a Promotion Marketing plan
- Assume you have staff and an office.
- Assume you have the support of TV, Press, Radio & the Internet, for no cost.
- You have a target of US$1 million to reach in the first year.
Closing date to submit entries is 31 July 2012. For more information, visit this link.
