Board members are the core drivers of an organization. They set the direction of the organization for years to come. They constitute the board, a collective body that governs the non-profit, guide the organization to work towards its mission and vision. Despite their importance in functioning of the organization, most of the board members do… [Read More]
9 interesting ways to maintain relationships with your donors
Every donor, be it an individual, a donor agency, a foundation, or a CSR (corporate social responsibility) arm, looks for feedback from the non-profit or charity. Feedback in terms of knowing how important they are for you, how appreciated they are, and what it gives them to stay connected. A sense of appreciation, feeling of… [Read More]
Using Social Media to Enhance Your NGO Visibility
We have been living in the age of the internet for quite some time now. The Internet has enabled producers to reach out to millions of consumers and vice-versa. It has helped connect writers to millions of its readers. In recent years the world of the internet has come up with another new communication and… [Read More]
How NGOs can use Facebook for ensuring an Effective Presence
Facebook for Your NGO Facebook is an important platform for non government organizations (NGOs), especially those in the developing world. As the developing world comes online, they do so through their mobile devices, and for them, the Internet is Facebook. For NGOs in the developing world, an effective presence on Facebook is becoming vital. It… [Read More]
How to make your Organization Accountable?
Over the past few decades, NGOs have gained significant popularity as the third pillar of development and have played a key role in providing social, economic and environmental services to the marginalized. Growth of NGOs as providers of essential services and key players in policy reforms has been a global phenomenon. NGOs have worked very… [Read More]
How to Create a Communications Plan for Your NGO
What Is a Communications Plan? A communications plan is a document that guides the external communications efforts of an organization. It helps an NGO strategically focus its communication and outreach efforts around a certain set of goals – usually the mission and objectives of an organization. A communications plan is necessary to help an NGO… [Read More]
7 steps for NGOs to build a network
What is a network and what is networking? As a noun, network means ‘a group or system of interconnected people or things’, and as a verb, to network means ‘to interact with others to exchange information and develop professional or social contacts’. (Source: online dictionary). Networking is crucial for one’s personal and professional growth in… [Read More]
8 very simple yet effective tips for donor retention
NGOs are now focusing on donor acquisition strategies, along with resource mobilization and fundraising strategies. But research tells us that the donor retention rates are poor in most cases, at a mere 25%. This means that out of 4 new donors acquired; only 1 continues to be associated with the cause for the next year…. [Read More]
How Marketing and Communication Strategies can help NGOs achieve Fundraising Success
Marketing Mix for NGOs: Marketing is a very important function in business practices. It entails making the customer aware of the proposition of a product or service, making them buy the product/ service, and ultimately building a brand. In non-profits too, the marketing principles hold good because there is requirement of funds to carry on… [Read More]
16 Powerful Tips to Boost your Online and Offline Fundraising Efforts
This guide offers you some tips that have worked for some organizations and will surely help you to maximize your funding efforts. Most often fundraising efforts of organizations go futile because of improper planning and lack of effective fundraising strategies. No matter how effectual an organization is in implementing field projects, they generally have to… [Read More]
