How board members can play a role in resource mobilization

Board members are the core drivers of an organization. They set the direction of the organization for years to come. They constitute the board, a collective body that governs the non-profit, guide the organization to work towards its mission and vision. Despite their importance in functioning of the organization, most of the board members do not actively play role in resource mobilization. Though it is not mandated as their ‘role and responsibility’ in the non-profit, the board can definitely … [Read more...]

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9 interesting ways to maintain relationships with your donors

Every donor, be it an individual, a donor agency, a foundation, or a CSR (corporate social responsibility) arm, looks for feedback from the non-profit or charity. Feedback in terms of knowing how important they are for you, how appreciated they are, and what it gives them to stay connected. A sense of appreciation, feeling of contributing towards a social cause, and regular and meaningful communication would result in maintenance of lasting relationships with your donors. Here are 10 … [Read more...]

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Using Social Media to Enhance Your NGO Visibility

We have been living in the age of internet for quite some time now. Internet has enabled producers reach out to millions of consumers and vice-versa. It has helped connect writers to millions of its readers. In recent years the world of internet has come up with another new communication and social channel. Social media is a catch-all term for sites that may provide radically different social actions. Over the last few years, social media has emerged as an important medium of communication … [Read more...]

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How NGOs can use Facebook for ensuring an Effective Presence

Facebook for Your NGO Facebook is an important platform for non government organizations (NGOs), especially those in the developing world. As the developing world comes online, they do so through their mobile devices, and for them, the Internet is Facebook. For NGOs in the developing world, an effective presence on Facebook is becoming vital. It is a way to stay in touch with your supporters, to build a base of people committed to your mission, to spread the message about your organization, … [Read more...]

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How to make your Organization Accountable?

Over the past few decades NGOs have gained significant popularity as the third pillar of development and have played a key role in providing social, economic and environmental services to the marginalized. Growth of NGOs as providers of essential services and key players in policy reforms has been a global phenomenon. NGOs have worked very effectively in areas where both government and private players have failed miserably, this ability of NGOs to work in the most fragile and backward places has … [Read more...]

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How to Create a Communications Plan for Your NGO

What Is a Communications Plan? A communications plan is a document that guides the external communications efforts of an organization. It helps an NGO strategically focus its communication and outreach efforts around a certain set of goals – usually the mission and objectives of an organization. A communications plan is necessary to help an NGO effectively promote its work in the public and donors eyes. Communications plans help NGOs accomplish this in a number of ways. First, a plan assists … [Read more...]

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7 steps for NGOs to build a network

What is a network and what is networking? As a noun, network means ‘a group or system of interconnected people or things’, and as a verb, to network means ‘to interact with others to exchange information and develop professional or social contacts’. (Source: online dictionary). Networking is crucial for one’s personal and professional growth in the work sphere. Organizations employ people specifically to expand their network in the ecosystem they work in. For non-profits, networking becomes … [Read more...]

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8 very simple yet effective tips for donor retention

NGOs are now focusing on donor acquisition strategies, along with resource mobilization and fundraising strategies. But research tells us that the donor retention rates are poor in most cases, at a mere 25%. This means that out of 4 new donors acquired; only 1 continues to be associated with the cause for the next year. This means that most of the efforts and resources spent for raising resources and acquiring donors go in vain! A high donor retention rate means less resources spent, and more … [Read more...]

How Marketing and Communication Strategies can help NGOs achieve Fundraising Success

Marketing Mix for NGOs: Marketing is a very important function in business practices. It entails making the customer aware of the proposition of a product or service, making them buy the product/ service, and ultimately building a brand. In non-profits too, the marketing principles hold good because there is requirement of funds to carry on existing functions and to build capacities for future. So, the donor is our customer here, and the cause or project is a product! Research and evidence … [Read more...]

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16 Powerful Tips to Boost your Online and Offline Fundraising Efforts

This guide offers you some tips that have worked for some organizations and will surely help you to maximize your funding efforts. Most often fundraising efforts of organizations go futile because of improper planning and lack of effective fundraising strategies. No matter how effectual an organization is in implementing field projects, they generally have to struggle when it comes to raising funds. Fundraising forms the most important activity of any NGO to sustain and continue their … [Read more...]