The 10th annual Cause Marketing Forum conference will be organized on May 30 & 31 at the J.W. Marriott Hotel in Chicago. The Cause Marketing Forum conference, 2012 will witness “The Cause Marketing Golden Halo Award”, the highest honour for companies and causes which work in collaboration to offer business and social dividends. Eminent names among the recipients include Procter & Gamble and UNICEF.
Several companies and nonprofits organization represented on the conference faculty will include Accion, Ann Taylor, Avon Products, Boston Beer Company, Campbell Soup Company, Coca-Cola, Huffington Post, jcpenney, March of Dimes, Sanofi Pasteur, Susan G. Komen for the Cure, Network for Good, DoSomething.org, New Balance, Oxfam, Re Building Together, World Wildlife Fund, Yum Brands and Zynga.
Conference highlights include presentations on:
- The Great Breast Cancer Debate
- Gaming for Good
- Bridging the Corporate Social Responsibility/Cause Marketing Divide
- Cause Marketing Innovation, Legal Issues, Social Media Strategy and much more
The awards will be received by Procter & Gamble Group, President for North America Melanie Healey and U.S. Fund for UNICEF President & CEO Caryl M. Stern. Both of the dignitaries will deliver crucial speech at the largest gathering of Cause marketing professionals.
Pioneers in the field of cause marketing for more than three decades “Procter & Gamble” aims at Social investments on sustaining disadvantaged youth and offering relief when disaster strikes. The company and its Megabrands tackle several issues.
Some of the issue includes:
- Children’s safe drinking water
- Maternal vaccinations
- Educational access
In the award ceremony, Healey will explain how the adoption of a “Purpose Driven” philosophy has helped “Procter & Gamble” to flourish while improving the lives of people around us.
UNICEF’s corporate partnerships offer significant resources for the organization’s work in more than 150 countries to enable children survive and prosper. UNICEF is amongst pioneers in the development of signature global and U.S. initiatives including the iconic “Trick-or-Treat for UNICEF” campaign with distinguished partners including IKEA, Gucci, ING, Procter & Gamble, Starwood, and FC Barcelona. In her acceptance speech, Stern will share insight into building impactful partnerships which helped in the progress of UNICEF’s mission and deliver business results for companies and brands around the world.
Cause Marketing Forum producer of the Cause Marketing Forum conference and Cause Marketing Halo Awards helps nonprofit executives and business thrive together by offering practical information and inspiration opportunities to build valuable relations and recognition for exceptional work.
“For further information, view the website”: www.causemarketingforum.com
