The Swiss multinational, Nestlé is one of the first corporate agencies to have adopted the Creating Shared Value (CSV) concept. Unlike like Corporate Social Responsibility (CSR) where the responsibility of company towards the society is measured, the CSV is about creating value in the business. Nestlé “encourages businesses to create economic and social value simultaneously by focusing on the social issues that they are uniquely capable of addressing.”
Nestlé as a nutrition and health-based company definitely has a strong focus on ensuring environmental sustainability for which it remains compliant towards business principles and codes of conduct. Its main areas of investment under the CSV are nutrition, water and rural development.
Under nutrition, it has the Nestlé Healthy Kids Global Programme that works in partnership with NGOs is to raise nutrition, health and wellness awareness of school-age children around the world. At the end of 2011, the programme covered around 60 countries and it intends to expand to 21 more from 2012 to 2014. The criteria for the programme is
- Assessment of community needs.
- Focus on nutrition education and physical activity for school-age children.
- Expert implementing partners.
- Intensity of the programme to ensure impact.
- Corporate programmes, therefore unrelated to product brands and marketing.
- Programme monitoring and evaluation.
Under rural development, it has farmer programmes, community engagement, animal welfare etc. Under the area of water, it also seeks partnership with NGOs.
The most interesting and notable part of its CSV is the Nestlé Prize in Creating Shared Value, which is awarded every alternative year to encourage and reward innovative projects in the areas of water, nutrition and rural development. NGOs and other agencies can apply and receive grants of up to US $540,000. You can learn more about this prize at this link (applications are now closed).