USAID: Supporting Health Communications and Marketing Program in Kenya!

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Deadline: 26 April 2016

The United States Agency for International Development (USAID) is seeking applications for a cooperative agreement from qualified Kenyan organizations to provide funding in support of a program entitled Health Communications and Marketing (HCM) in Kenya.

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The purpose of the activity is to implement social marketing and communications within the health sector and to build the sustainability of Government of Kenya’s Ministry of Health to lead, coordinate and implement social marketing and health communication initiatives.


  • Manage a cost-effective marketing, sales, and distribution network that improves availability and access by key priority populations to products related to HIV/AIDS, RH/FP, CS and malaria, develop and manage communications initiatives to increase the knowledge of Kenyans about HIV/AIDS, RH/FP, CS and Malaria, including accurate information to increase demand for and use of beneficial products and services and information to encourage and sustain healthy behaviors, in line with GOK strategies and priorities.
  • Improve the preventive behaviors of Kenyans related to HIV/AIDS, in particular increasing the use of condoms in high risk sexual encounters and the percent of men and women going for HTC and receiving their test results.
  • Improve the behaviors of Kenyans related to family planning, maternal and child survival, malaria and family health, in particular, decreasing unmet need for family planning (uptake of voluntary long term family planning methods), better birth spacing, better prevention and treatment of childhood illnesses (e.g. use of “safe water” in the home, use of ITNs, better breastfeeding practices, full immunization, and prompt recognition and treatment of malaria and other childhood illnesses, including ORS at home, and use of cleaner indoor stoves),
  • Improve service utilization rates for ART, HTC, PMCT, RH/FP, and CS services, including the percent of pregnant women accessing PMTCT services including HTC, the number of Kenyans using HTC services and receiving their test results, the number of clients receiving FP/RH services, number of antenatal care visits and delivery by a trained provider, and childhood prevention and treatment of illnesses in both public and private sector settings.
  • Strengthen the capacity of the GOK/MOH at both national and county levels to coordinate, support and implement social marketing and communication activities.

Expected Outcomes

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  • Increased use of quality health services and products
  • Strengthened capacity of Government to lead, manage, and govern health communications and marketing
  • Improved use of information for decision-making

Grant Information: Subject to funding availability, USAID intends to provide $42.5 million in total USAID funding over a five year period with an estimated start date of July 2016

Eligibility Criteria

  • HCM will be awarded to a local Kenyan organization.
  • USAID encourages applications from a broad range of interested parties, domestic non-profit organizations, domestic for-profit companies that forego profit, faith-based organizations, foundations, academic institutions, civic groups and regional organizations.
  • USAID welcomes applications from potential new partners and organizations which have not previously done business with USAID.
  • If the applicant proposes to partner with other organizations through subawards, it should present a clear structure in terms of roles and responsibilities of each subrecipient, lines of authority, and managerial decision-making process.
  • Applicants must have established financial management systems, monitoring and evaluation processes, internal control systems, and policies and procedures that comply with established U.S. Government standards, laws, and regulations.
  • The Recipient must be a responsible entity

How to Apply

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Interested applicants must submit their applications electronically at the address given on the website.

For more information, please visit Health Communications and Marketing Program.