The United States Agency for International Development (USAID) in Kenya is currently inviting applications from qualified U.S. and non U.S. organizations and institutions to assist in implementing the program entitled “APHIAplus Health, Communications and Marketing (APHIAplus HCM)”. USAID, through this program, expects to implement activities that will improve the preventive behaviors of Kenyans and improve health service utilization related to HIV/AIDS, Family Planning/Reproductive Health, Maternal and Child Survival, and Malaria. The project will also focus on transitioning social marketing programs towards greater sustainability in the country.
APHIAplus HCM will build on the best practices and successes, as well as address opportunities identified in the evaluation to strengthen social marketing and SBCC in Kenya. These include the implementation of total market strategies to ensure that each product category becomes more sustainable and that subsidies are better targeted to those in need of fully or heavily subsidized products and services. The new project will continue working with the GOK at the national level with national communication strategies that address national priorities and that are implemented at the county level and with full participation of other partners.
Funding Available
Subject to the availability of funds, USAID intends to provide approximately US$60,000,000 in total funding for this program and expects to make one award as a result of this RFA. However, USAID reserves the right to fund any or none of the applications submitted.
Strategic Objectives and Results
Improved health outcomes and impact through sustainable country-led programs and partnership.
Intermediate Results
- IR1: Increased use of quality health services, products and information
- IR2: Strengthened leadership, management, and governance for sustained health programs
Sub-Intermediate Results
- For IR1:
- Increase access to and demand for high quality health products and services
- Improve adoption and maintenance of healthy behaviors
- Strengthen public-private partnerships to deliever health communication, marketing and services
- For IR2:
- strengthen the capacity of public sector institutions to promote and oversee social marketing and SBCC initiative in Kenya
- Strengthen the capacity of one or more Kenyan organizations to implement social marketing and SBCC initiative
- Increase synchronized national and USG-funded health social marketing and SBCC
Guiding Principles
– Evidence-based
- Kenyan Capacity & Ownership
- Private Sector Potential
- Gender
- The Transition towards Sustainability
Last date for submitting the applications is January 17, 2012.
For more information, visit this link and search by the Funding Opportunity Number RFA-615-12-000003.
