fundsforNGOs – Grants and Resources for Sustainability

Using Social Media to Enhance Your NGO Visibility

We have been living in the age of the internet for quite some time now. The Internet has enabled producers to reach out to millions of consumers and vice-versa. It has helped connect writers to millions of its readers. In recent years the world of the internet has come up with another new communication and social channel. Social media is a catch-all term for sites that may provide radically different social actions.

Over the last few years, social media has emerged as an important medium of communication globally for reaching out to a vast audience. Currently, there is a plethora of social media sites and applications that are being used by diverse organisations. The main purpose of using social media is to connect to a large audience spreading across the globe, within a fraction of a second and spread your message.

Different social sites offer consumers a wide range of options for generating awareness. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast, is a complete social networking site that allows for sharing updates, photos, joining events and a variety of other activities. These social media sites are also being used to market and promote various products and works.

Just like any business house or academic institute, NGOs can also take advantage of social media to create awareness amongst relevant stakeholders about their activities.

However, before venturing into social media there are few key questions which you should be asking to effectively utilise social media for promoting your work.

  1. Why use social media to promote your work?

Most social media sites have a discovering feature. By discovery feature, when a user searches, comments or likes a particular type of content, then the site looks up similar posts or content and suggest it to the user for better user experience. This basically provides you with a platform where even if a user who does not know about your company or organisation but is interested in your content can be reached potentially by using the right content.

  1. How to use social media for promoting your work?
  1. Facebook: Millions of people use Facebook every day to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
  2. Twitter: is a real-time short messaging service (SMS) that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens — from breaking world news to updates from friends.
  3. Instagram: is an application that allows you to share pictures with your followers who can “like” and comment on your posts. Instagram also allows you to share those posts on Facebook and Twitter.
  4. Google+ (Google Plus): is a social media site that lets you connect with others who have similar interests and enables you to post and share content with others.
  5. LinkedIn: is an interconnected network of more than 36 million experienced professionals from around the world. The site can help you make better use of your professional network and help the people you trust in return.
  6. Reddit: is a source for what’s new and popular on the Web — personalized for you. Your votes train a filter, so let Reddit know what you liked and disliked because you’ll begin to see recommended links filtered to your tastes. All of the content on Reddit is submitted and voted on by users like you.

You should always keep in mind that content on the internet is internal, therefore plan and access your content before posting. Social media is a great and a powerful medium to reach out to people, therefore it should be used with discretion and control to create a positive image for your work.

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