In a fundraising strategy, the first and foremost activity to be carried out is identifying what kinds of resources are available or that can be mobilized for the organization. Identifying these resources can be easy but you can miss out many important sources of support if you do not brainstorm this activity with your team.
Once you have assembled your team and informed them about the need to raise funds, they can be some good ideas coming in from your staff as well. You can start listing them down under proper headings like below:
Once you have identified different types of resources that can be tapped for your organization, you can start giving priority (or stars) for each of them. Giving priority to each of them helps save time. For example, you may have to spend more time in tapping funding from potential donors and less time on seeking individual donations. You can discuss within your team on prioritizing this as you know the best about your situation. You may find that there is a possibility of getting international volunteers easily than writing and submitting proposals. In this case, you can spend more time on searching for these volunteers.
Besides prioritizing these sources of support, you can also assign responsibilities for yourself and your staff. For example, you as the head of the organization can write effective proposals so you can assign yourself for tapping the ‘Potential Donor Agencies’ support area. Your staff may be good at field work; then they can be involved in going around your city to collect individual donations or any type of in-kind support.
