At the end of the campaign you should consider both thanking all those who participated and also critically engage with the process in order to assess what you have done.
First of all, remember that if a campaign is successful it is because of the people who took part in it – whatever role they may have had. Start by gathering staff and volunteers of the association so you can thank them, and organise a dinner or a party to celebrate your collective success. Second, remember to thank your donors. You should write private messages to thank those who decided to invest in your project. Also you should thank donors via social networks and your websites making sure to link your messages to their own pages and websites. Third, thank all those who contributed by giving feedback and suggesting ideas. You could gather the community you are working in to celebrate together or develop ad hoc strategies according to who you want to thank and why.
Don’t’ Forget to thank all those who supported your campaign!
At the end of the campaign you should gather all the members of the NGO to critically re-think the campaign in order to assess what has been achieved and what has not. It is important to focus on mistakes to understand how the same errors could be avoided in the future and whether they were the result of a weak plan or whether they are a consequence of unforeseen circumstances. Each member or team should give a report about what they have been doing. It is important that the information gathered is recorded, transcribed, and filed. This material will constitute the starting point to the development of a new campaign when needed.
Also, you should make public the results of the campaign. Use your website and social media to explain to your audience how much money you managed to accumulate, from whom, and how you will spend it. Remember that transparency is very important. Firstly, transparency will ensure that people of your community trust you. Secondly, potential and current donors will consider whether your organisation is capable of administering external funding and donations on the basis of your financial accountability and transparency.
If you participate in radio and TV shows or if you have launched the project by organising press conferences and meetings, you should now share the results of the campaign with those who hosted you and facilitated your enhanced visibility.
