A brief on resource mobilization was prepared by the World Bank Small Grants Program, with tips by Yumi Sera and Susan Beaudry. The brief is a part of a series of tips prepared for organizations that are engaged in socio-development work. The brief is prepared from the perspective of a funder, and aims at providing useful and practical tips to organizations for mobilizing their resources, to reap maximum benefits.
The present brief provides tips to civil society organizations for mobilizing resources that are closer to them, which would not only help them to strengthen their capacity, but also to provide maximum benefits to their community. The brief can prove to be quite useful to organizations, as it provides tips on the various methods for mobilizing resources. It shows how the organizations can start preparing for fundraising, and how they can assess and thoroughly utilize the strengths of their community. The brief also comes in handy, as it contains tips on soliciting external funding sources.
The brief points out at the relevance of researching the current situation, before starting a fundraising campaign, and shows the organizations how to map their community’s assets. It guides the organizations by providing tips on effective leadership qualities, and using volunteers as resources. The brief also deals with income generation activities, and business ventures that would help an organization mobilize its resources. It also has useful tips on preparing a grant proposal.
You can download the brief from this link.