Deadline: 19 February 2016
GOAL is currently seeking applications from the eligible applicants for the post of Direct Marketing Officer in Ireland.
The Direct Marketing Officer will help roll out their Individuals Giving Communication Plan and feed into a longer term strategy.
GOAL’s mission is to work towards ensuring that the poorest and most vulnerable in the world and those affected by humanitarian crises have access to the fundamental rights of life.
Key Jobs Responsibilities
The Direct Marketing Officer will perform the following functions-
- Help roll out the Individuals Giving Communication Plan taking on specific income generating projects.
- Manage activity for the recruitment of new and retention of existing GOAL one off and regular givers via various channels – Door to Door, direct mail, telemarketing, online, etc.
- Manage third party suppliers (printers, designers etc.) to ensure projects are rolled out on time and within budget.
- Liaise with Procurement to ensure GOAL processes are followed with regard to quotes, purchasing etc.
- Micromanage set budgets for each project.
- Liaise with Finance to ensure codes and thank you letters are set up and internal briefing documents circulated.
- Generate results (response rates, average gift, ROI etc.) and an end of campaign review with recommendations to maximize the income of future campaigns.
- Become a confident user of GOAL’s CRM system.
- Work closely with the IG Manager and Data Analyst to target individuals appropriately and manage selections according to campaign.
- Work with the Data Analyst on the production of data selections.
Eligibility Criteria
Applicants must have-
- Third level qualification is required; a direct marketing qualification is preferred.
- Two years of experience in a direct marketing position is essential.
- Skills in using CRM systems are required, ideally with Microsoft Dynamics.
- International experience within other NGOs or in the development/humanitarian sector is desirable.
- Excellent communication and presentation skills in English both verbally and in writing.
- Proficiency in Microsoft Office especially Excel.
- High level of attention to detail particularly with regard to proof reading.
- Ability to work on own initiative.
How to Apply
Applicants must submit their applications through online process.
For more information, please visit GOAL.
