Deadline: Ongoing
Do you want support for your efforts to raise awareness surrounding your cause that help you change the world? Grow your online presence and promote your nonprofit through Google Ad Grants!
Google Ad Grants offers nonprofits $10,000 per month in in-kind AdWords advertising to promote their mission and grow their nonprofit on Google search result pages. The Ad Grants program brings you the power of AdWords to create a custom marketing strategy to help your nonprofit achieve its goals with the following parameters:
- $10,000 per month, which is equivalent to $329 per day
- A $2.00 maximum cost-per-click (CPC)
- Only run keyword-targeted campaigns
- Only appear on Google search result pages
- Only run text ads
Eligibility Criteria
To be eligible for Google Grants an organization must:
- Hold current and valid charity status (for example, in the US you must have a current 501(c)(3) status)
- Acknowledge and agree to Google Grant’s required certifications regarding how to receive and use donations obtained from the grant (we will go into more detail)
- Have a website that is both functioning and provides adequate detail on your nonprofit
- The following organizations are not eligible for Google Grants:
- Governmental entities and organizations
- Hospitals and medical groups
- Schools, childcare centers, academic institutions and universities (philanthropic arms of educational organizations are eligible).
Benefits
The Grantspro programme offers an increased spend cap of $40,000 per month, instead of the standard $10,000 per month, for eligible Google Ad Grantees. This is an additional $30,000 per month added to the existing Google Ad Grants account of $10,000 per month, equaling a total of $40,000 per month in free advertising.
How to Apply
Every Grantee needs to have an AdWords account. Before Grantees start advertising, they will need to set up their AdWords account in three basic steps:
- Create an account
- Create a campaign
- Submit your account for review
Applicants must fill out the application form. Most applications can be reviewed within a few seconds of submission. Applicants can sign in to your Google for Nonprofits account at any time to check the status of their application. Once your organization has been approved for Google for Nonprofits, you can begin signing up for products such as Google Ad Grants.
For more information, please visit Google Grants.
