The Yeshasvini rural health micro-insurance scheme was conceived by Dr. Devi Shetty and a group of doctors to demonstrate the fact that health insurance could be extended to the poor. The idea emerged when Dr. Shetty, a well-known cardiac specialist himself, noted that the low utilisation of hospital bed was not due to lack of services by due to the inability of the poor people to pay for services. He further noted that high cost of health care was creating indebtedness for the poor.
The Yeshasvini plan is managed by the Yeshashvini Cooperative Farmers Health Care Trust. The Trustees include several prominent individuals and is chaired by the Principal Secretary, Cooperative Department, Government of Karnakata.
The plan is implemented in partnership with the Government of Karnakata, the cooperative societies, cooperative banks, Family Health Plan Limited (FHPL) and a network of hospitals.