Looking at all these factors, it has become crucial for NGOs to involve themselves into some serious thinking to ensure organizational sustainability. Although seeking foreign donor support is still a good option, it should not continue to be the only option. NGOs need to diversify their activities by just not limiting their abilities to develop proposals for donor agencies. A huge cache of marketing opportunities exists at various levels, which if planned and implemented carefully, can ensure some kind of resource generation for NGOs over a long-term period.