If it is an obvious problem, such as higher rates of newborn death, you may compare the local problem to other societies to show the reviewers that the problem happening in your society is more severe than other regions. On the other hand, you will need to convince the reviewers that the solutions you propose are innovative, will have lower-costs or cost-effectiveness, and will solve the problem with higher-efficiency. In addition, you may convince them by describing how the results could be used, and these factors could be considered:
- How many people will be impacted: expected to be at least 50% of the pregnant women and newborns;
- May improve the maternal health condition;
- May increase the survival rates of newborns;
- May upgrade the current situation of delivery or midwife service.
You need to mention the goal and the objectives of your project here. A project goal is a long-term aim that you want to accomplish but could not reach by only one or a few projects. For example, the goal of this grant is improve the health conditions of pregnant women and reduce the death rates of newborns. And the objective(s) are concrete attainments or specific targets that we could reach or achieve in one project, and well-defined and practical objectives will enhance the chance of the proposal to be funded. There is only one goal usually in one project, but there could be multiple objectives that we want to achieve at the end of each stage or each project. These are suggested objectives by the USAID:
- Skilled attendance at delivery; emergency obstetric and newborn care;
- Parenteral administration of drugs; blood transfusions; kangaroo care for newborns;
- Early initiation of breastfeeding; hygiene; and rapid diagnosis and early treatment of infections;
- Women’s access to evidence-based prenatal care, family planning resources (including contraception);
- Birth spacing and delay, proper nutrition, and postnatal care.
And finally you need to mention about how much funding you are seeking, and what is the time frame. The funding level for Seed Application is $250,000 USD or less, and for Transition Application is $2 million USD or less. The time frame for Seed Application is two years or less, and for Transition Application is four years or less. The details of how to request funding will be described in the budget section later.
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