Facebook, the world’s number one social networking website offers its Pages for companies and organizations to publish their profiles online. Although only individuals can register their accounts, each account can create a Page within it, which can be used for a variety of purposes. NGOs can use Facebook Pages for publishing and promoting their work online.
Facebook pages are publicly available for web users and there are also optimized for search engines. There is a better possibility of users learning about your work through your Facebook page rather the website of your organization. With Facebook pages, NGOs can build a network of their fans. Friends, volunteers and others can help develop the brand around your organization by becoming a fan. This increases the popularity of your work and also gives greater credibility to your organization. Facebook also offers the opportunity to communicate to your fans by sending messages to them. You can also add applications in Pages for enhancing interaction and also upload logos on them. If you are interested in finding out who is visiting and reading about your organization on Facebook, you can also scan through the insight feature that gives an in-depth analysis of your visitors.
There are more than 10,000 organizations which have uploaded their profiles on Facebook pages and have also been running online campaigns through them. It is easy to create a Facebook page for your organization. After logging into your Facebook account, visit http://www.new.facebook.com/pages/create.php and select “nonprofit” from brand or product. You can follow the instructions to upload your logo, your profile and publish it.
Socialmediaexchange.org has “A Guide to Facebook Pages for NGOs, Nonprofits and Civil Society” which gives a graphic presentation of the advantages of Facebook pages for NGOs and how they can be developed, published and promoted. Visit this link to download this guide.