The Roger Garlick Awards were conceptualized in the year 1999 to recognize outstanding performance in the field of Media Strategy. These awards were named after the late Roger Garlick who died tragically at the pinnacle of his media career. He embraced the notions of media innovation and creative media strategy and was recognized for his revolutionary efforts in this field.
Since, its incorporation the awards have grown in stature with the 2000 winner going on to win a Gold Media Lion at Cannes. Since 2009, the awards have been incorporated into Tony Koenderman’s AdReview, reinforcement the notion that media strategists too can excel in the areas of innovation and creativity.
The Awards are an initiative by the Advertising Media Association of South Africa (AMASA) and sponsored by Oracle Airtime Sales. These Awards are open to all parties involved in the use of media for advertising purposes, within South Africa as advertising agencies, media agencies, clients / advertisers, media owners.
All entries must relate either to an advertisement or to one single advertising campaign. Entries are eligible in all of the 11 official languages. The judges reserve the right to request translation of concepts from either the submitter or an independent person. Entries cannot be made without the prior permission of the advertiser. All media solutions submitted must be designed for implementation and must be designed within the context of a normal contract with the client. Entries must have been conceived, produced and exposed in South Africa.
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