Web Analytics

fundsforNGOs - Grants and Resources for Sustainability

Grants and Resources for Sustainability

You are here: Home / Developing Countries / Bangladesh / MAMA Provides Vital Health Messages in Bangladesh, India and South Africa

MAMA Provides Vital Health Messages in Bangladesh, India and South Africa

The Mobile Alliance for Maternal Action (MAMA) supports country programs in three countries – Bangladesh, India and South Africa. MAMA delivers vital health messages to new and expectant mothers in developing countries via their mobile phones.

MAMA mission is to engage an innovative global community to deliver vital health information to new and expectant mothers through mobile phones. The guiding principles are scale, sustainability, and impact.

Projects

  1. MAMA Bangladesh – The MAMA Bangladesh program is called Aponjon (meaning ‘the close/dear one’ in Bangla). Aponjon was launched nationally in December 2012 by Bangladeshi social enterprise, Dnet, in partnership with the Government of Bangladesh MOHFW. Information is delivered twice weekly in one of two forms: SMS, or 60-second voice messages. The voice messages are a mix of “mini-skit” messages, with local actors playing the roles of a doctor, pregnant woman, mother and mother-in-law; and direct messages.
  2. MAMA South Africa – MAMA South Africa (SA) officially launched in May 2013 and has reached more than 700,000 women and their families with age and stage-based health messages. MAMA objectives of achieving scale, sustainability and impact includes:
  • Free SMS program offered through six inner-city clinics in Johannesburg (phased out into MomConnect, see more info below)
  • Dynamic community portal at askmama.mobi,
  • USSD based, interactive quiz service (phased out into MomConnect, see more info below),
  • Portal on Mxit, a popular mobile social network.
  1. MAMA India – India has the greatest global burden of maternal, newborn and child deaths. MAMA’s Mumbai slum program, officially launched November 13, 2014, is called mMitra (mitra means friend in Hindi). mMitra sends pregnant women and new mothers two weekly voice messages directly to her mobile phone in her chosen language and at her preferred time. The content is free, and contains culturally appropriate information on preventive care and simple health interventions to reduce maternal and infant mortality and morbidity based on the unique needs in urban India.

More information about this Foundation is available in the PDF version. If you are a FundsforNGOs Premium Member, you can instantly download this PDF version. Not a Premium Member? Click here to Sign up! Not interested? Continue reading…

Next>>

<<Previous