Source: http://www.prweb.com/releases/prweb2011/8/prweb8760791.htm
The United Nations Foundation recently in partnership with 4INFO has announced the launch of a new mobile campaign. 4INFO, one of the country’s largest mobile advertising companies, using its technology will enable users to sign up to receive text alerts directly on their mobile phones. This is the first such campaign by the UN that will involve general public to take action in helping tackle our greatest challenges.
This is the first leg of larger mobile media campaign, developed by 4INFO aimed at encouraging and boosting mobile interaction and user engagement. UN Foundation the help of its partners is seeking to make mobile outreach and digital engagement a focus of its efforts in 2011.
“If we’re going to be serious about taking philanthropy, advocacy and public engagement to the next level, we’ve got to be serious about leveraging the power of mobile technology,” said Kathy Calvin, CEO of the UN Foundation. “This sector is changing fast, and we need to be at the forefront of it. We’re all learning together about how to connect with engaged global citizens using new and innovative media.”
To get involved in this campaign and learn more about the life-saving work of the United Nations, users just need to text “UNF” to 80676. (Message and data rates apply. Text STOP to 80676 to cancel alerts or text HELP for help.) Through their mobile phones, users will be able to take action to empower women, confront climate change, combat malaria, fight extreme poverty, improve global access to children’s vaccines, ensure gender equality, support the UN’s work to fight famine in the Horn of Africa, promote clean energy, and more.
“4INFO has seen what mobile marketing can achieve for brands and agencies, and we can’t wait to see what we can accomplish for promoting the humanitarian work of the United Nations. This campaign is an innovative communications program that is utilizing the powerful medium of mobile to help individuals get involved with the UN Foundation on a personal level” said Zaw Thet, CEO and Founder of 4INFO and a member of the UN Foundation’s Global Entrepreneurs Council, while commenting on this unique partnership. He added “It has always been a goal of ours at 4INFO to use our technology to give back to the world in a significant way – I am honored that we are fulfilling that goal with a foundation I respect and admire.”
Aaron Sherinian, Vice President for Communications and Public Relations at the UN Foundation, said, “This SMS campaign makes it easy for our supporters to take action and to learn more about the world and help the UN solve global problems. Mobile allows us to instantly engage with more people, promoting the life-saving work of the United Nations, and we’re grateful to 4INFO for helping us make this campaign possible.”
