Deadline: 13 January 2016
Equality Now is currently seeking applications from the eligible applicants for the post of Digital Marketing Associate at Flexible Locations.
The Digital Marketing Associate helps build and activate an online community that supports advocates and rallies for Equality Now.
Equality Now’s mission is to achieve legal and systemic change that addresses violence and discrimination against women and girls around the world.
Key Jobs Responsibilities
The Digital Marketing Associate will perform the following functions-
- Administer website & online properties: Lead in the administration of Equalitynow.org, campaign micro sites, and other properties with hands-on maintenance, tech support, liaises with web hosting firm.
- Implement digital marketing strategy: Support strategy development, planning, and execution of online marketing strategy to increase online revenue, engage constituents, and build brand awareness.
- Support online engagement: Optimize online properties to enhance user experience and interaction; support SEO efforts and the development of new engagement activities (e.g. recurring giving, peer-to-peer fundraising); support paid search campaigns to increase inbound traffic and optimize conversions.
- Implement email marketing activities: Support and implement EN’s email marketing strategy, including routine solicitations, updates, automated drip campaigns (e.g., auto responders, email welcome series), and monthly newsletters while segmenting constituents to optimize engagement.
- Social media community management: Maintain appropriate voice, tone and levels of engagement in the implementation of EN’s social media strategy across all channels.
- Collect and analyze online data: Develop and maintain monthly online revenue and engagement dashboards; monitor web traffic data using Google Analytics and SEO tools.
Eligibility Criteria
Applicants must have-
- Bachelor’s degree, preferably with a concentration in marketing.
- 1-2 years of digital marketing experience in a professional environment, including:
- Experience with CMS (such as Drupal) and CRM (e.g., Convio, Salsa) administration.
- Technical proficiency in hand-coding semantic HTML and CSS.
- Administering social media properties in a professional environment.
- Knowledge of email marketing applications and cross-client compatible templates.
- Working with constituent relationship management systems.
- Analyzing web traffic data and making data-driven recommendations.
- Strong communication skills, especially in web and email marketing contexts.
- Interest in working for a global human rights organization furthering the rights of women and girls.
- Experience with Drupal CMS advanced site building, theming knowledge.
- Experience with online email software (Salsa, Mailchimp, and Constant Contact).
- Experience managing peer-to-peer fundraising programs.
- Experience with paid social or search advertising programs.
- Familiarity with Spanish, French, or Arabic.
How to Apply
Applicants must submit their resume and cover letter via email with “Digital Marketing Associate” as the subject line.
For more information please visit Equality Now.
