Many Indian companies have been contributing to the society through Corporate Social Responsibility (CSR) arms and foundation since their inception, like Tata group, Aditya Birla group, among many others. So, CSR is not an entirely new concept in Indian context. But the Companies Act 2013 has put … [Read more...] about How Indian NGOs can mobilize funds through CSR: A guide
How Marketing and Communication Strategies can help NGOs achieve Fundraising Success
Marketing Mix for NGOs: Marketing is a very important function in business practices. It entails making the customer aware of the proposition of a product or service, making them buy the product/ service, and ultimately building a brand. In non-profits too, the marketing principles hold good … [Read more...] about How Marketing and Communication Strategies can help NGOs achieve Fundraising Success
Organizational Preparedness for Resource Mobilization
As development professionals or fundraisers, we often hear this term ‘resource mobilization’. It is a term for a. collecting resources, and b. mobilizing them or making use of these resources for our cause. An organization may require many resources to function, like financial resource (money), … [Read more...] about Organizational Preparedness for Resource Mobilization
Seven Qualities of a Successful Fundraiser
In this era of globalization and digitization of everything, methods and ways of fundraising are also transforming from conventional to very innovative and creative ones. A successful fundraiser needs to be dynamic, innovative and creative to get into the swing of fundraising. A dynamic and … [Read more...] about Seven Qualities of a Successful Fundraiser
