The project justification is one of the most crucial parts of a proposal. You can use it to convince the potential donor that your project is of ultimate importance for your community and elucidate the ways in which, by developing this project, you will consistently achieve your set goals (social, economic improvement or the resolution to a specific problem).
Research the issue your project addresses in depth. Identify the causes of the problem and, if possible, list the ways in which other projects have already successfully addressed similar issues. Once you have this material, write in simple words what your project is about and what your main goal is (remember to set achievable and realistic goals for your project!).
List the three main factors that are causing the problem you address. Let’s say your project is about training a group of 10 unemployed young people to edit documentaries: explain that local schools and university curricula do not provide such training, that the closest training centre is two hours away, and that there are no professional video-editors in your community. Explain why you think this project is ultimately important and for whom. Remember to clarify how through the development of this project your target group could consistently improve their skills, life expectations, or quality of life. For instance, find information about the employability of video-editors in your area. Look up, in job centres or adverts, existing trends in the market and make a strong case for these trained young people to increase their possibilities of finding the job they really want.
It is important to link your project with the reality of your community. Write down how you came up with the idea by recounting facts or experiences you had that drew your attention to this problem. If possible, add other voices. For instance, and referring to the example above, if you once met a young woman who wanted to become a film-maker, but had no way of learning the basics of video-editing, briefly recall her story. In this way, the donor will get a sense of the importance of your project in the community and the extent to which its development will benefit real individuals.
Once you have all these parts, take your time to create a consistent and organic narrative. Start with a simple sentence summarising the main goal of the project. Add a paragraph about the reasons at the root of this problem. Briefly explain how is your project intervening to solve said problem. Draw on the success of similar initiatives to strengthen your own proposal and explain how this project will concretely benefit improve the life of members of your community by inserting life stories in your narrative. Remember that a successful proposal is written in a clear, simple, and engaging way. Accordingly, avoid repetition, rhetorical questions, and complex phrasing. Write simple sentences that make concrete points. This will convince the donor that your project is feasible and that it answers to specific needs of your community. Also, to set concrete goals will enable the donors to monitor the implementation process and evaluate the final results.